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What are you really paying for when you buy wine? (and who you are paying it to?)

 Have you ever really thought about what you’re actually paying for when you buy a bottle of wine? Or who that money is going to? Are you getting a good quality wine for your money? (I will be discussing the definition of “good quality” wine in later posts)

Normally, before you ever get your hands on a bottle of wine, it has gone through a number of “stops” along the way before landing on the retail shelf. Generally, vineyards sell their wine to an importer, who then sells the wine to a distributor, a store or a restaurant, who then finally, sells the wine to you, the consumer.

Each of these “middlemen” (between you and the vineyard) has to earn money on the wine, which increases the ultimate retail price that you have to pay.

To keep things simple, let’s say that you pay 100 kroner for a bottle of wine in a supermarket (a pretty reasonable price for an average bottle of wine in a supermarket). But who is actually earning off of that 100 kroner? And how much are they actually earning?


It’s unfortunately quite normal that a vineyard only receives 25-30% of the price you paid for their wine. So when you pay 100 kroner for a bottle of wine, you are actually purchasing a wine that has a quality worth of 25-30 kroner.

Now ask yourself – would you normally want to buy a bottle of wine that costs 25-30 kroner? Probably not. At that price, it certainly isn’t a good quality wine.

But that’s kind of what you’re doing when you buy a 100 kroner bottle of wine. The remaining 70-75% of the price you paid is going directly to the middlemen (i.e. importers, distributors, retailers, restaurants, etc.)

At Château Wines Direct, we are proud to say that 100% of the price you pay for our wines goes directly back to the vineyards; back to the people that put the time, energy, knowledge, technology, creativity and passion in to making the wine itself. Our prices are the exact same as you would pay “aux caves,” directly from the vineyards themselves.

So next time you are shopping for wine, think twice about what you’re paying for (and not paying for!) and who you are ultimately paying it to.


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We offer flat-rate shipping costs so you can order as much wine as you want without having to pay extra!

Shipping within Denmark is DKK 100 and normally arrives within 1-4 business days.

Shipping to Sweden is SEK 200 and normally takes 4-7 business days.

You can also choose to pick up your order from our warehouse in Fredensborg, DK.

Read more about our shipping process here.


Vi erbjuder fast fraktkostnader så att du kan beställa så mycket vin du vill utan att behöva betala extra!

Frakt inom Danmark är 100 DKK och anländer normalt inom 1-4 arbetsdagar.

Frakt till Sverige är 200 kr och tar normalt 4-7 arbetsdagar.

Du kan också välja att hämta din beställning från vårt lager i Fredensborg, DK.

Las mer om frakt här.

På grund av COVID-19-situationen i Danmark kan Château Wines Direct inte längre garantera samma leveranstider som tidigare. Men du kan självklart fortfarande beställa alla dina favoritviner!

Château Wines Direct följer situationen noga och vi kommer att göra allt vi kan för att du ska få dina leveranser så snart som möjligt. Vi använder handsprit och handskar i vårt lager när vi packar dina paket.

Det kommer fortfarande att vara möjligt att beställa med avhämtning från vårt lager, men bara efter överenskommelse – kom ihåg att skriva till oss för att boka en tid:

Vi hoppas på förståelse under dessa extraordinära tider. Ta hand om er själva – och varandra. Skål!

Du ser så ung ut!

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